Every deployment with the Red Cross is unique. Each one brings new challenges, new faces, and new lessons. My recent deployment to Asheville, North Carolina, after Hurricane Helene was no different. Walking through the aftermath of the storm, I was struck by the immense power of water and its capacity for destruction. But even more impactful was witnessing the resilience of the people and the power of collective action as volunteers, first responders, and neighbors came together to rebuild.
Responding to a disaster like this is always humbling. It’s a privilege to see the Red Cross mission in action firsthand, to be part of immediate relief efforts, and to know that our work will support long-term recovery for those impacted. This deployment, in particular, left me with lasting memories of strength, compassion, and the incredible difference we can make when we work together.
Finding Hope in Housing
One of the most remarkable aspects of this deployment was the success of our shelter resident transition teams. These teams worked tirelessly to help shelter residents move into sustainable, long-term housing solutions. By the end of the deployment, almost every shelter resident had a more stable housing solution.
I’ll never forget a moment that brought this work to life for me. After a long day, I stopped at a fast-food restaurant for dinner. At a table near me, I overheard two men filling out job applications. One turned to the other and said, “The Red Cross got me a place to live, so now I can get a job.”
It was such a simple statement, but it carried so much weight. Having a safe and stable place to live gave this man the chance to rebuild his life. It struck me how transformative our work can be. This wasn’t just about housing; it was about hope and opportunity.
Sylvia’s Backyard Operation
Another unforgettable moment came when I received a call from Sylvia, a local community member who had been supporting nearly 300 people camping in the woods after the storm. With no formal resources, Sylvia set up a makeshift shower in her backyard and provided food and supplies to help them survive.
Her selflessness and determination were extraordinary. She had been doing everything she could with what little she had, but when she contacted us, we knew we could amplify her efforts. Almost immediately, we dispatched one of our emergency response vehicles to her area, initiating a feeding mission that continued long after my deployment ended. Each night, nearly 300 people were served a hot meal.
Sylvia’s story is a testament to the power of individual action and the strength of community. Her willingness to step up in a moment of crisis inspired everyone involved and reminded me how much one person can accomplish with compassion and determination.
The Long Road Ahead
Disasters like Hurricane Helene leave a lasting impact, and recovery is never quick or easy. While the immediate relief we provide is critical—sheltering families, serving meals, distributing supplies—it’s just the beginning. The road ahead for Asheville and the surrounding areas will be long, but the Red Cross’s commitment to being there for the entire journey is a source of hope for so many.
This deployment reinforced what I’ve always believed about disaster response: It’s a collective effort. From our volunteers on the ground to local community members and first responders, every person plays a role. Together, we help restore not just homes and livelihoods but also dignity and hope.
The Privilege of Service
Being deployed to a disaster like Hurricane Helene is a profound experience. It’s a chance to witness resilience in action, to be part of something bigger than yourself, and to see firsthand how compassion and dedication can transform lives.
I carry with me the memories of this deployment—the resilience of the people we served, the commitment of our teams, and the extraordinary kindness of individuals like Sylvia. These moments remind me why the work we do is so important and why I’m so grateful to be part of the Red Cross.
As I reflect on my time in Asheville, I’m reminded that every disaster is different, but what remains constant is the spirit of service and the power of hope. To all who serve, thank you for being the light in someone’s darkest moment. And to the communities impacted by Hurricane Helene, know that the Red Cross will be there for you—not just during the storm, but for as long as it takes to recover.
By Brice Johnson
Regional CEO of the American Red Cross Minnesota and Dakotas Region
American Red Cross Minnesota and Dakotas Region 
What stood out to me most is how your story—from witnessing the devastation of Hurricane Helene to the hope-infused moments like helping someone move into a new home—reminds us that in the face of destruction, collective compassion and small acts of kindness can offer the most profound relief.
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